Sempre que os noivos nos questionam se não efetuamos o serviço somente para o dia, temos que dar dezenas de explicações sobre a total inviabilidade de execução de um trabalho de cerimonial ou de coordenação, sem que haja um planejamento, conhecimento de todos os detalhes do evento e um mínimo de organização. E quando o assunto é CASAMENTO, o mínimo de organização não basta.
Já dissemos que 100% de perfeição é o mínimo que os noivos esperam. É necessário superar expectativas para deixá-los satisfeitos.
Coincidentemente, recebemos hoje em nosso email duas matérias sobre esse assunto, e que aproveitamos para dividir com todos os que se comunicam conosco. Leiam com atenção!
Achamos que o mercado de assessoria ainda tem muito que o aprender para se especializar, se organizar e encarar tal trabalho com mais responsabilidade, para enfim ser respeitado! Sylvia Queiroz.
May
24
Debunking The Myth Of the “Same-Day” Wedding Planner
It was brought to my attention that WIPA (Wedding Industry Professionals Association) has an official position on this issue, posted for media on its website.
As long as we’re having a spirited discussion on levels of professionalism, I thought it would be good to toss WIPA‘s view into the mix.
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DEBUNKING THE MYTH OF THE “DAY OF” PLANNER
Every couple deserves a wedding planner and many recognize the exceptional value of having one. However, because of current terminology some couples anticipate they can hire a planner just for the day of the wedding. The facts are: the “Day of Planner” does not exist. The term was picked up by the public and has made its way into the everyday vernacular.
In light of this, the Wedding Industry Professionals Association (WIPA) recommends the terminology “Wedding Director” to replace “day-of planner”.
No couple wants someone to walk in and pretend to run the show with no prior knowledge of their wedding or preparation! The only way a planner can successfully execute a client’s wedding is to fully understand their vision and what they have contracted with their team of vendors.
The pre-wedding meetings, vendor confirmations, review of vendor contracts, timelines, planning, referrals, production schedules, venue logistics and walk through typically require a minimum of 25 + hours for any experienced planner. The day of the wedding will be an additional 10-15 hours. The planner will be on site early, directing set up and implementing the client’s vision. This allows the couple to be relaxed and to enjoy their day.
Every couple wants the day to run flawlessly. A professional Wedding Director is a planner with the experience and knowledge to make the day run smoothly and effortlessly by coordinating the vendors and the venue; orchestrating an effective timeline and overseeing the often complicated logistics.
By hiring a Wedding Director the client will receive the service and expertise they deserve to make the wedding day run perfectly.
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Opinion: I believe that the WIPA position is more than nuancing. It’s attempting to communicate more accurately what a specific job entails.
Given just a few moments to think about it, I think the terms ‘day of wedding planner’ or ‘same day wedding planner’ are both oxymoronic.
Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Authority
WIPA: http://wipausa.org/pdf/debunking_myth_of_same_day_planner.pdf
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Death to “Day of Coordination Packages & DIY” – A Guest Post
Now, please Jordan’s open letter to Wedding Planners…
Wedding planners are blessed to have a career that allows one to stay passionate about as well as wallow in the glam of fabulousness when planning each wedding…as much as it is glamorous…underneath the tastings, venue walk-throughs, floral selections and champagne we actually do work…and as most of you will agree…IT IS HARD WORK!
When I think about all the work, planning, time (sleepless nights) dedication that we put into our profession and business it puzzles me as to why we have allowed the “Day of Package” to cripple the industry that we all have worked so hard to build. No thanks to the DIY craze and thousands of planning tools.
We are now faced with brides who have been brainwashed into believing that they can go from being newly engaged to waking up the next day as a “Professional Wedding Planner”.
If you needed open heart surgery, would you plan and prep your chest prior to surgery then hire a surgeon the DAY OF your surgery to perform the surgery or would you, hire him upon being diagnosed that you need to have the surgery and take his professional advice prior to and post your surgery…I think that most of you would choose the latter part.
If this is true why are we offering “Day of Coordination Packages” to brides????? Day of Coordination is NOT at all helpful to our industry; it is NOT a saving grace for your business either, put on your thinking caps for a moment, the fees that you charge for the services holds no value compared to the marketing and hard work that you have dedicated to building your brand.
If wedding planners continue to offer these (in most markets inexpensive) services it will continue to allow brides to plan majority of their weddings and only hire planners for the “Day of Coordination”, hence the reason why we MUST Kill the “Day Of Coordination Package” before it becomes the death of our industry. None of us can afford for our industry to become dependent on “Day of Coordination” services only, we have the power to guide our industry in the direction that will demand for us to continue to provide full services and retain the full credit and fees deserved behind each wedding that we attach our brand to.
Imagine the bride planning her entire wedding and the style, decor, vendors and process aren’t exactly as you would recommend nor is it anything that you would want your name, brand or face associated with, but you signed her on months ago because you were trying to reach your monthly, quarterly or yearly goal or maybe you needed more income to stay afloat…but after the 200 plus guests arrived and commented on the horrible decor, venue, vendors etc…they all turn and point to you whispering and spewing negative remarks about the tacky disaster that the “inexperienced wedding planner produced”.
Needless to say the guests has no idea that you were hired a short-time ago to only oversee the details of the ceremony and reception and you’re not at all at fault for the tackiness…but in the eyes of the guests they only see you as The Wedding Planner…and not a good one to say the least (now the 200 plus potential clients that you were banking on, to possibly retain for a future event, thinks that you SUCK as a planner). So ask yourself the question, is your reputation, brand and name more valuable than the fees received from “Day of Coordination Packages”?...
If so, this is why we can’t afford to continue to offer these blood-sucking packages. Offering this quick-service for money is a temporary solution that will become a permanent problem for our industry if we don’t dispose of it.
Now that we’ve recognized the problem of “Day of Coordination” packages let’s focus on the solution, if we all stand together and make these changes we will all continue to reap the rewards and benefits for our services. Most working brides do not have 400 plus hours to dedicate to planning their wedding, which is why our services are retained and appreciated, so why should we let a consumer dictate our future or business, we chose this industry and decided to become entrepreneurs, so we have to take the lead and run our business and industry as leaders.
Let’s band together immediately and make a “Planners Promise Pledge” to phase out “Day of” services from your menu of services to keep the demand of our industry rising and prosperous.
Please post your comments, your support and opinions are welcome.
With great hope for our industry and prosperous blessings to my fellow planners…Success!
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